Pivots for change

Seth Godin has a great yet short blog post helping us keep perspective in this changing economy. Making some changes may be necessary, but don't let that freak you out. You need to acknowledge the reality of life that change happens. Don't delude yourself into thinking you can always do things the same way you've always done them.

When industry norms start to die, people panic. It's difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.

Consider for a minute the pivot points available to you:

• Keep the machines in your factory, but change what they make.


• Keep your customers, but change what you sell to them.

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